Posted on June 18, 2009
Over the last few months, I have been involved in logotype exercises that have been cause to tears and frustration.
“How important is a logo?”
“The name doesn’t matter!”
“People will like anything as long as they find it useful.”
“Anything but blue!”
Usually it all ends with compromises being made. Recently I came across a gem of a logo. The name of the website is booooooom.com. Admittedly, the first thing that came to my mind was “Stupid name”. More so because it is an internet domain. How are visitors going to remember such a name? Until you look at their logo –
Posted on June 14, 2009
Today, while watching the nice documentary Helvetica for the second time, I was struck by the ubiquity of the Helvetica typeface in Europe and the US. It is one of my favourite typefaces and I keep seeking it in everyday life usage. If one looks closely, Helvetica is hardly ever seen in casual use in India. It is very much visible in agency jobs but otherwise it is quite rare.
Maybe surprisingly, I think a software company is the reason for this. India is one of the hotbeds of piracy and Windows is a pirate favourite. Microsoft’s inclusion of Arial as the sans serif font of choice on the Windows platform meant that most computer-literate Indians never heard of Helvetica.
The typical “DTP” (Desktop Publishing) shop one sees all over Mumbai is run by pure profit motive usually by a Gujarati businessman who cares not a whit nor knows anything of typography and printing. Arbitrage is what eggs them on – so they buy cheap assembled PC’s running suspicious copies of Windows and other publishing software. They might grab a few CD’s of “1000 fonts” but can’t be bothered with what looks good, so they stick with the defaults of Times New Roman, Arial, Verdana and of course, the eternal Comic Sans.
Most consumers can’t tell a sans-serif from a serif, so I think the state of things will remain the same for a long time.
Posted on May 17, 2009
Wolfram|Alpha, the upstart computational knowledge engine that launched yesterday says that there were no major notable events on the day I was born. It is currently clueless about queries that Google has millions of answers for but agrees that the answer to life, the universe and everything is 42.
Cool, not cuil.
Posted on May 17, 2009
It’s over. Simply put, the BJP has lost and Congress has won. If he doesn’t need more arteries, Manmohan Singh will be around for another term. I was 12 years too late to the game, but I know I will be voting every time now.
The BJP sunk 250 crores ($50 million) in its advertising campaign, which even encompassed the web. Indian netizens will recollect seeing an 80 year old’s face on every single ad banner on the web. No more.
Posted on May 13, 2009
- Pirate Bay Founders Plan a DDo$ Attack on the IFPI [The Pirate Bay] – Just brilliant. I am sooo anxious to know if this will work.
Posted on May 10, 2009
- Slooh: Control Big Telescopes Around the World in Your PJs [Space] – Just for $15, you can have your own big personal telescope for 150 minutes!